How to Use Technology to Boost Church Fundraising
Technology is changing the face of church fundraising forever. There was a time when the only way a church could raise money was through people physically in the building. But, technology and the internet has opened the door to all kinds of fundraising. In fact, individuals and entrepreneurs are raising millions of dollars today through crowdfunding. Crowdfunding is when an individual asks for donations through the internet to accomplish some sort of goal. A person could be raising money to begin a business, pursue a prototype, or even to take a trip. People use the internet to raise money for almost any endeavor. There are many websites dedicated to crowdfunding, including GoFundme and Indiegogo.
Churches will probably not raise their ongoing support through crowdfunding, but the point remains that fundraising is possible through the internet. There are clearly thousands of people interested in donating money towards good causes online. The trick is using technology to help boost church fundraising.
Using Technology to Boost Church Fundraising
The path to using technology for church fundraising begins with your church’s online presence. If Google doesn’t understand what your site is about then it will not send people to church webpage. In order to use the internet for fundraising, you first need Google to send people to your website. If you need help investigating your church’s online presence, feel free to contact the experts at Missional Marketing.
Your church then needs a reason for people to donate money. Simply having a donate button at the top of your webpage isn’t sufficient. People want to give to a specific cause to make a definable difference. Individuals will also donate money for value they receive from content they consume. For example, your church should consider uploading videos of every sermon online. You can then focus each sermon according to specific keywords so Google will send those searching for that term to your site.
Your church could even encourage online giving through a specific cause. For example, a church youth group could use the internet and the principles of crowdfunding to raise money for an upcoming mission trip. Youth could post videos online of themselves doing some talent and ask for donations towards the youth mission trip. Church members could donate and encourage donations through sharing these videos online. Using technology, the internet, and creativity opens up many possibilities for church fundraising.
Churches Falling Behind
Unfortunately many churches are falling behind. This means that searching souls are not finding a local church while searching the internet for their spiritual needs. The internet represents the largest mission field on planet earth. The message of Jesus needs to be taken to every corner of the internet. But, the problem is many under-resourced churches do not feel they have the ability to catch up. Luckily your church has the ability to impact search souls through a church grant. $5,000 has the power to help a church shine bright on the internet in their local city. If you’d like to take a step towards helping improve under-resourced churches improve their online presence in order to impact the internet with the light of Jesus, please contact us today.